Visit the Middle Street birthplace for Pepsi history, fountain drinks and souvenir shopping.
The Middle Street corner where pharmacist Caleb Bradham sold his "Brad's Drink," renamed Pepsi-Cola in 1898. Today it is a small shop where you can learn the origin story.
Before you go
Pepsi history
The site connects the birthplace to Pepsi's New Bern origins.
Fountain stop
Fountain drinks are part of the visitor offering.
Souvenir browse
The store also lists gifts and souvenirs.
The Birthplace of Pepsi pairs New Bern's Pepsi-origin story with fountain drinks and souvenirs. Add it to a Middle Street history stop, then browse the store's gifts before continuing downtown.
